I believe that a lot of what makes art magic has been lost – to glossy magazines – prices and artificial cachet. In the end, art has always been about people speaking to people in its wonderful, magical, universal language. That’s why I write the way I do. Personally. About the people. About the ideas. About the paint. About the story.
My name is Mahsa Mergenthaler-Shamsaei. I live and work in Geneva Switzerland. Days, I am a shipping lawyer. Nights, I am a possessed art fanatic. I write all the blogs on this site and curated the YPA exhibitions in Berlin. Some interesting reporting on this effort has featured in:
The YPA project operates on a non-for-profit basis and is there to showcase, promote and illustrate a new wave in contemporary art.
Emerging from Iran but relevant for the world, the new breed of Iranian artists continue to reference classical art techniques but with the freshest and most relevant of themes. With regular profiling of the artists making up this new wave we will shine the spotlight on this very exciting new movement.
YPA (Young Persian Artists) are the next step from YBA (Young British Artists) – YBA were a loud and brave new movement in contemporary British art. Now its Iran’s turn.
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